WHEN SCALING GETS COMPLICATED

You've outgrown the growth engine that got you here.

I've worked both sides of every handoff between strategy, marketing, and revenue, from building a company of my own to leading GTM within a $35B enterprise, so I see exactly where it breaks and get you the engine your next stage needs.

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$2B+

Pipeline from a $150K investment

120%

YoY sales-accepted lead growth

83%

YoY pipeline growth (~$1B business)

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The Signs You've Hit a GTM Inflection Point

You proved the model works. The question now isn't whether you can grow, it's that the growth engine that got you here is getting harder to predict and harder to scale.

Common Challenges

  • •Growth is getting harder to predict — pipeline swings and forecast confidence is slipping.
  • •Your revenue teams aren't running as one system — marketing, sales, and customer success each have their own playbook.
  • •Pipeline activity is there, but it isn't converting into predictable revenue.
Leadership team reviewing go-to-market challenges

I Help When

  • ✓Your board or investors want stronger pipeline predictability and more capital-efficient growth.
  • ✓You're preparing for your next funding round.
  • ✓You're entering a new stage of growth — pursuing larger deals, expanding into new markets, launching new products, or making acquisitions.
  • ✓Your revenue teams are scaling fast and you need experienced leadership to help build and optimize the revenue engine.
  • ✓You have had critical leadership leave, and you need someone who can step in quickly while you find the right long-term hire.
  • ✓You want an experienced sounding board who isn't politically invested and will give you direct, honest perspective.
Work With Me

A Proven System Behind the Expertise

Instinct got you this far. Scaling past this point takes a system. The GTM Operating System is a proven, eight-pillar framework for finding exactly where go-to-market breaks and rebuilding it for the next stage, and I'm a certified GTM OS Partner trained to apply it.

The GTM Operating SystemTM - Eight Pillars, One Connected Revenue Engine

It isn't theory. The GTM Operating System is built on the research behind MOVE: The 4-Question Go-to-Market Framework drawn from hundreds of C-suite interviews and codified into the 5 Valleys of Death and the 15 GTM Problems that explain why B2B growth stalls. It's the same system used by go-to-market leaders across the B2B and SaaS world. What I add is the operator judgment to fit it to your business, not run you through a generic playbook.

How do you give your team clarity, alignment and trust?

Which GTM metrics drive the health of your business?

How else can you upserve your customers?

How do customers experience your ROI?

GTM Operating System Framework

Where can you grow the most?

Which product(s) create the highest customer value?

How will you engage your customer with a differentiated POV?

Which GTM motions get you to your revenue goal faster?

A Structured Path to Growth

Built on GTM Partners' research-backed MOVE framework, the GTM Assessment gives you a fast, honest read on where your growth engine stands today and what to fix first, before you spend a dollar changing it. You can take it yourself, and many leaders start there. It becomes far more valuable when your whole leadership team takes it, because it surfaces exactly where you don't yet agree on GTM strategy. I consolidate the responses and walk your team through a focused readout, showing where you're aligned, where you're not, and where to focus. I offer this free to a couple of leadership teams each month.

Take the GTM Assessment

How I Work.

Start with a diagnosis, or go straight at the problem you already see. Take it as far as you want through the eight pillars and run it yourself, or have me lead. Most engagements begin with one low-risk first step.

Start Here

The Free GTM Assessment

Up to 12 of your leaders take a short assessment; I consolidate the results and deliver a ~45-minute readout to your team, the fastest way to see where alignment is breaking and what is worth fixing first. No cost, no pitch. I offer this to two leadership teams a month.

Take the Free GTM Assessment

01

Diagnose

Find what actually needs to change before you spend money changing it.

02

Sprint

Fix the one part of the engine most constraining growth, fast.

03

Lead

Seasoned executive judgment in the room for the decisions that matter, at a fraction of a full-time hire.

01

Diagnose

Find what actually needs to change before you spend money changing it.

Expected Outcome

Clear priorities, aligned leadership, and a practical roadmap for what to fix first.

Offerings
GTM Diagnostic Workshop

A fast, focused working session that surfaces your biggest growth constraints and frames where to look first. The lowest-risk way to start.

Pipeline and Funnel Diagnostic

A focused read on where pipeline is leaking, stalling, or under-converting across marketing and sales. The fast diagnostic when the problem clearly lives in the funnel.

90-Day GTM Diagnostic

A guided diagnostic across all eight pillars of the GTM Operating System, using frameworks and structured homework to pinpoint what is really constraining growth. Can be scaled to 30, 60, or 90 days.

02

Sprint

Fix the one part of the engine most constraining growth, fast.

Expected Outcome

One major constraint removed, with measurable improvement in how the engine runs.

Offerings
Scaling GTM Sprint

Right-size the GTM motion for the stage you are entering. The model that drove your first wave of growth rarely fits the next, so we target the pillars most in the way.

Revenue Sprint

Sales and marketing pulling against each other quietly caps revenue. I get alignment on one funnel and a shared definition of pipeline, drawing on having run both sides of that handoff.

New Market Entry: Europe to North America

Your home-market GTM will not translate directly. I build the motion that fits the new market's buyers and channels.

03

Lead

Seasoned executive judgment in the room for the decisions that matter, at a fraction of a full-time hire.

Expected Outcome

Better execution, stronger accountability, and measurable improvement in pipeline, conversion, and revenue.

Offerings
Interim GTM Leader

Senior leadership through a defining moment: a funding round, an acquisition, a new market or product launch, or an unexpected leadership gap. In fast, for as long as it takes.

Fractional GTM Leader

Embedded senior leadership over a longer arc, often six to twelve months, to scale your GTM and bring the executive direction you cannot yet justify full-time.

Fractional CMO

Senior marketing leadership tying positioning, demand, and team performance directly to pipeline, without the full-time cost.

Who I Serve

I work with B2B technology, SaaS, and AI companies that have built real momentum and reached the point where growth is getting harder to predict, harder to coordinate, or harder to scale.

When companies typically bring me in:

  • •Growth has plateaued after an earlier phase of success
  • •A VC- or PE-backed company is preparing for the next round and needs a more credible growth engine
  • •Pipeline exists, but conversion, consistency, or execution is underperforming
  • •Sales, marketing, and customer teams are no longer operating with enough alignment
  • •The business has outgrown a founder-led or informal go-to-market model
  • •A new stage of scale, leadership change, or organizational transition requires a stronger GTM system
  • •The company is scaling into new regions and needs a more deliberate global go-to-market approach
  • •The executive team knows something is constraining growth, but needs clarity on where to focus

This is usually a fit for companies that:

  • •Are preparing for scale, investment scrutiny, or international growth
  • •Have meaningful growth ambition and increasing commercial complexity
  • •Need stronger alignment across revenue teams
  • •Want strategic guidance paired with hands-on leadership

When this is unlikely to be a fit

  • ✕Very early-stage companies still establishing product-market fit
  • ✕Teams looking only for outsourced execution rather than strategic and operational leadership
  • ✕Organizations that want isolated tactics instead of improving the broader go-to-market system
  • ✕Situations where there is limited leadership alignment, ownership, or appetite for change

LiftPoint builds revenue engines, not just campaigns.

Work With Me

Built for GTM Complexity

Entrepreneurial instinct. Enterprise discipline. Leadership for high-stakes growth moments.

Anita walking outdoors

About Anita

I started a company of my own and then spent 18 years leading go-to-market inside SAP, a $35B enterprise, across corporate strategy, product marketing, demand, revenue operations, and enterprise transformation.

I have been on both sides of every handoff between strategy, marketing, and revenue, which is what makes the diagnosis fast and accurate.

I founded LiftPoint to bring that range to scaling companies that have outgrown the growth engine that got them here.

Why founders and leadership teams value me

  • •I bring uncommon operating range, with leadership experience across corporate strategy, product marketing, integrated demand, revenue operations, sales enablement, and transformation
  • •I work at the system level, connecting strategy, marketing, sales, customer success, partners, and operations rather than treating symptoms in a single function
  • •I combine enterprise rigor with practical execution, able to work with senior leaders on priorities, planning, governance, and operating cadence while staying grounded in execution realities
  • •I am an operator, not just an advisor, helping teams translate complexity into decisions, alignment, accountability, and forward motion

Selected proof points

  • ✓Generated $2B+ in pipeline from a single thought-leadership campaign on a $150K budget, about two cents per dollar of pipeline (SAP Analytics)
  • ✓Grew sales-accepted leads 120% YoY across SAP North America, with marketing contributing 43% of total cloud pipeline in a $12.7B region
  • ✓Helped drive 83% YoY cloud pipeline growth for an ~$1B business by aligning marketing, sales, customer success, services, and partners around a unified funnel
  • ✓Contributed to €250M in savings co-leading a GTM operating-model transformation with Bain across a 2,000-person organization
  • ✓Improved funnel quality as standards tightened: +18% YoY MAQL to MQL and +22% YoY MQL to SAL conversion
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If your company is growing but GTM is getting harder to run than it should be, I can help you create the clarity, alignment, and operating discipline to move forward with confidence.

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Don't let an Inflection Point Become a Growth Stall

Two simple ways to start: book a 30-minute fit conversation, or take the free GTM Assessment. No pressure, no pitch. Just an honest read on whether I can help.

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Connect With LiftPoint

Not ready to reach out yet?

You can also start with the free GTM Assessment. It's a useful way to step back, evaluate where things stand, and identify where misalignment or friction may be slowing growth.

Take the GTM Assessment