When Growth Gets Complicated

When pipeline, conversion, and execution stop scaling with the business, LiftPoint helps leaders diagnose the constraint and build the path forward.

LiftPoint helps scaling B2B SaaS and AI companies identify what's constraining revenue, align the team around the right priorities, and lead the execution required to scale.

LiftPoint is the operator you call when growth gets complicated. Clear diagnosis. Focused execution. Measurable traction.

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The Signs You've Reached a GTM Inflection Point

You have proven it works. Now the challenge is scaling revenue.

Your team is working hard in the trenches but traction isn't where it should be.

Common Challenges

  • •Growth has become harder to predict — pipeline fluctuates and forecasting confidence is slipping.
  • •Your revenue teams aren't operating as one system — marketing, sales, and customer success each have their own playbooks.
  • •Pipeline activity exists, but it isn't consistently converting into predictable revenue.
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We Help When

  • ✓Your board or investors want stronger pipeline predictability and more capital-efficient growth.
  • ✓You're preparing for your next funding round.
  • ✓You're entering a new stage of growth — pursuing larger deals, expanding into new markets, launching new products, or making acquisitions.
  • ✓Your revenue teams are scaling fast and you need experienced leadership to help build and optimize the revenue engine.
  • ✓You have had critical leadership leave, and you need someone who can step in quickly while you find the right long-term hire.
  • ✓You want an experienced sounding board who isn't politically invested and will give you direct, honest perspective.
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You've Proven it Works. Now let's make it Scale.

For your business to scale, you need a system in place.

One that can help you diagnose and fine-tune each element of the revenue engine creating high-performance growth. The GTM Operating System is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams.

The GTM Operating SystemTM Is a Proven Framework to Connect Strategy to Execution

The GTM OSTM is a proprietary eight-pillar framework designed to align go-to-market strategy for B2B teams. As a certified GTM Partner, we can help you implement it to achieve alignment, connect strategy to execution, and accelerate growth.

How do you give your team clarity, alignment and trust?

Which GTM metrics drive the health of your business?

How else can you upserve your customers?

How do customers experience your ROI?

GTM Operating System Framework

Where can you grow the most?

Which product(s) create the highest customer value?

How will you engage your customer with a differentiated POV?

Which GTM motions get you to your revenue goal faster?

With the GTM OS™, you will know how to:

Define ICP

Define your ICP & prioritize segments

Stop chasing the wrong customers.

Roadmap

Build a roadmap around your highest-value products

Focus on what drives real revenue.

Differentiated POV

Develop a differentiated point of view

Stand out instead of competing on price.

Motions Playbook

Implement a GTM motions playbook

Repeatable plays that actually work.

Accelerate ROI

Accelerate ROI & time-to-value

Turn customers into advocates, fast.

Data Insights

Focus on data-driven customer and product insights

Fuel NRR growth.

Executive Dashboard

Create an executive GTM dashboard

Full visibility, no surprises.

Align Teams

Align teams with clarity & trust

Move faster, execute better.

A Structured Path to Growth

Diagnose what's holding growth back, build what's needed to scale, and lead the change to deliver results.

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How We Work

From Insight to Execution to Results

The GTM Operating System provides the structure. My work helps leadership teams apply it to diagnose what is constraining growth, build what's needed to scale, and lead execution through the next stage.

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Team collaboration

01

Diagnose

Understand what's really constraining growth

02

Build

Design and implement the systems to scale

03

Lead

Own execution and deliver measurable outcomes

01

Diagnose

Start with Clarity

When growth slows or execution feels stuck, the root cause is rarely obvious. These diagnostic engagements uncover what is actually limiting performance so leadership can focus on the right priorities.

Expected Outcome

Clear priorities, aligned leadership, and a practical roadmap for what to fix first.

Offerings
Pipeline & Funnel Diagnostic

Best for companies with enough activity at the top of funnel but weak conversion, inconsistent pipeline, or unclear leakage points. A focused assessment of pipeline health, conversion, velocity, and funnel leakage to identify where revenue is being lost and why.

GTM Alignment Diagnostic

Best for leadership teams experiencing friction across marketing, sales, and customer teams. An evaluation of how well marketing, sales, and customer teams are aligned on priorities, ownership, handoffs, and execution.

Revenue Engine Diagnostic

Best for companies that know growth is constrained but are not yet clear on the primary cause. A broader end-to-end assessment of your go-to-market system to pinpoint the highest-leverage constraints to growth.

02

Build

Design the System for Scale

Once the core constraints are clear, the focus shifts to building the structures, processes, and operating discipline required for more predictable growth.

Expected Outcome

A clearer operating model, stronger execution discipline, and the systems needed to scale with confidence.

Offerings
GTM Operating Model Design

Best for companies that have outgrown informal ways of working and need greater structure across teams. Define how your commercial engine should work across segmentation, ownership, funnel design, KPIs, and cross-functional coordination.

Pipeline Engine Design

Best for companies that have outgrown informal ways of working and need greater structure across teams. Build the core demand, funnel, and execution model required to improve pipeline quality, conversion, and visibility.

Org & RevOps Design

Best for teams struggling with unclear roles, weak handoffs, inconsistent metrics, or lack of operating rhythm. Align roles, handoffs, incentives, metrics, and operating rhythms so the organization can execute the strategy effectively.

Custom Projects

Best for companies that know what needs to be done and want hands-on support to move faster. Targeted project-based work to solve specific go-to-market challenges in areas such as messaging, demand generation, sales enablement, RevOps, planning support, and execution.

03

Lead

Operationalize the Transformation

Some challenges require more than advice. These engagements provide embedded leadership to align teams, drive execution, and deliver measurable business outcomes during critical periods of growth or change.

Expected Outcome

Better execution, stronger accountability, and measurable improvement in pipeline, conversion, and revenue performance.

Offerings
Fractional GTM Leader

Best for companies that need cross-functional GTM leadership without hiring a full-time executive. Embedded leadership across marketing, sales, and revenue operations to improve alignment, increase execution discipline, accelerate strategic priorities, and deliver more predictable growth.

Fractional CMO

Best for companies that need senior marketing leadership to strengthen strategy, team performance, and pipeline contribution. Executive marketing leadership to guide positioning, demand strategy, team direction, planning, and performance management.

Interim GTM Transformation Leader

Best for companies navigating a major transition such as scaling, restructuring, market expansion, or post-M&A integration. Hands-on leadership for high-change periods where stronger coordination, clearer decisions, and faster execution are required.

Who We Serve

We work with B2B companies that have already built real momentum but have reached a point where growth is becoming harder to sustain, harder to predict, or harder to scale.

When companies typically bring us in:

  • •Growth has plateaued after an earlier phase of success
  • •A VC- or PE-backed company is preparing for the next round and needs a more credible growth engine
  • •Pipeline exists, but conversion, consistency, or execution is underperforming
  • •Sales, marketing, and customer teams are no longer operating with enough alignment
  • •The business has outgrown a founder-led or informal go-to-market model
  • •A new stage of scale, leadership change, or organizational transition requires a stronger GTM system
  • •The company is scaling into new regions and needs a more deliberate global go-to-market approach
  • •The executive team knows something is constraining growth, but needs clarity on where to focus

This is usually a fit for companies that:

  • •Are preparing for scale, investment scrutiny, or international growth
  • •Have meaningful growth ambition and increasing commercial complexity
  • •Need stronger alignment across revenue teams
  • •Want strategic guidance paired with hands-on leadership

When this is unlikely to be a fit

  • ✕Very early-stage companies still establishing product-market fit
  • ✕Teams looking only for outsourced execution rather than strategic and operational leadership
  • ✕Organizations that want isolated tactics instead of improving the broader go-to-market system
  • ✕Situations where there is limited leadership alignment, ownership, or appetite for change

LiftPoint builds revenue engines, not just campaigns.

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Built for GTM Complexity

Entrepreneurial instinct. Enterprise discipline. Operator-level leadership for high-stakes growth moments.

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Anita Gibbings founded LiftPoint GTM to help B2B software and technology companies bring more order, focus, and execution discipline to go-to-market as growth becomes harder to coordinate.
She works best with companies no longer dealing with a single GTM problem, but a set of interconnected ones: inconsistent pipeline, weak handoffs, too many priorities, unclear ownership, and leadership frustration that the business isn't moving with enough clarity or consistency.
This typically happens when a company has outgrown founder-led coordination, functional silos are starting to show, or the operating cadence behind growth is no longer strong enough for the stage of the business.
With experience spanning corporate strategy, product marketing, demand, revenue operations, sales enablement, and enterprise transformation, Anita helps leadership teams identify what is really causing GTM drag — then build the alignment, structure, and follow-through to fix it.
She works across the full system. Because what looks like a pipeline problem is often a planning problem. What looks like a growth issue is often a business that has become too complex to run on instinct alone.

Why founders and leadership teams value Anita

  • •She works at the system level, connecting strategy, marketing, sales, customer success, partners, and operations rather than treating symptoms in a single function
  • •She brings uncommon operating range, with leadership experience across corporate strategy, product marketing, integrated demand, revenue operations, sales enablement, and transformation
  • •She combines enterprise rigor with practical execution, able to work with senior leaders on priorities, planning, governance, and operating cadence while staying grounded in execution realities
  • •She is an operator, not just an advisor, helping teams translate complexity into decisions, alignment, accountability, and forward motion

Selected proof points

  • ✓Expanded sales-accepted leads 120% YoY across SAP North America, with marketing contributing 43% of total cloud pipeline in a $12.7B region
  • ✓Contributed to €250M in efficiency savings through operating model, governance, and change-management work across a 2,000-person global marketing organization
  • ✓Improved funnel quality while qualification standards tightened, increasing MAQL-to-MQL conversion 18% YoY and MQL-to-SAL conversion 22% YoY
  • ✓Helped drive 83% YoY cloud pipeline growth for an ~$1B enterprise software business by aligning marketing, sales, customer success, services, and partner teams around a unified funnel and shared priorities
  • ✓Led monthly and quarterly business reviews, dashboards, and performance frameworks that improved visibility, accountability, and action planning across a complex matrixed organization

If your company is growing but GTM is getting harder to run than it should be, Anita can help you create the clarity, alignment, and operating discipline to move forward with confidence.

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Don't let an Inflection Point Become a Growth Stall

Let's Talk.
A practical conversation. No pressure.

If you’re working through a go-to-market challenge or simply want an outside perspective, I’d be glad to connect. Whether you’re looking for clarity, a sounding board, or hands-on GTM support, a first conversation is a simple place to start.

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Not ready to reach out yet?

You can also start with the free GTM Assessment. It's a useful way to step back, evaluate where things stand, and identify where misalignment or friction may be slowing growth.

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