When Growth Gets Complicated
From Early GTM Momentum to Clear, Scalable Execution
LiftPoint provides senior GTM leadership to scaling B2B SaaS and AI companies at critical growth inflection points by rapidly diagnosing what’s constraining revenue across the full funnel, zeroing in on the highest-impact growth levers, and leading focused execution that turns flat curves into breakout pipeline, win rates, and expansion.
LiftPoint is the operator you call when growth gets complicated.
Entrepreneurial DNA + Enterprise Discipline
Is your Company at a Growth Inflection Point?
You have proven it works. Now the challenge is scaling revenue.
Growth has become harder to predict — pipeline fluctuates and forecasting confidence is slipping.
Your revenue teams aren’t operating as one system — marketing, sales, and customer success each have their own playbooks.
Pipeline activity exists, but it isn’t consistently converting into predictable revenue.
Your team is working hard in the trenches -
but traction isn’t where it should be.
Common Inflection points we help companies navigate
Your board or investors want stronger pipeline predictability and more capital-efficient growth.
You’re preparing for your next funding round.
You’re entering a new stage of growth — pursuing larger deals, expanding into new markets, launching new products, or making acquisitions.
Your revenue teams are scaling fast and you need experienced leadership to help build and optimize the revenue engine.
You have had critical leadership leave, and you need someone who can step in quickly while you find the right long-term hire.
You want an experienced sounding board who isn’t politically invested and will give you direct, honest perspective.
You’ve Proven it Works. Now let’s make it Scale.
For your business to scale, you need a system in place. One that can help you diagnose and fine tune each element of the revenue engine creating high-performance growth. The GTM Operating System is a proprietary eight-pillar framework designed to build and guide Go-to-Market strategy for B2B teams.
How we Work
From Insight to Execution to Results
A structured path to diagnose what’s holding growth back, build what’s needed to scale, and lead the change to deliver results.
01
Diagnose
Understand what’s really constraining growth
02
Build
Design and implement the systems to scale
03
Lead
Own execution and deliver measurable outcomes
Diagnose: Start with Clarity
When growth stalls, the root cause is rarely obvious. Diagnose engagements uncover what’s actually driving (or limiting) performance across pipeline, process, and organizational alignment.
A full-system assessment of your go-to-market engine from demand through conversion to retention to identify the true constraints to scalable growth.
Pipeline & Funnel Audit
A focused analysis of pipeline health, conversion, and velocity to pinpoint where revenue is leaking and why.
GTM Alignment & Growth Constraint Assessment
An evaluation of how well marketing, sales, and customer teams are aligned and where misalignment is slowing execution and results.
Each diagnostic draws on proven modules across funnel analytics, ICP and segmentation, messaging, sales process, RevOps, and organizational alignment.
Output: Clear priorities and a practical roadmap for what to fix and how.
GTM Revenue Engine Diagnostic
Build: Create the system for scale
Once constraints are clear, the focus shifts to designing and implementing the structures, processes, and systems required for predictable growth.
Operating Model Design
Define how your revenue engine should work across segmentation, roles, funnel design, KPIs, and cross-functional alignment.
Revenue Engine Build & Optimization
Translate strategy into execution with the processes, metrics, and operating cadence needed to run a high-performing funnel.
Demand & Pipeline Blueprint
Create a structured, measurable approach to generating pipeline—aligned to your buyers, channels, and growth goals.
Org Design & RevOps Framework
Align team structure, roles, incentives, and operations to ensure the organization can execute the strategy effectively.
Engagements are modular and cover the GTM Operating System drawing on capabilities such as funnel design, KPI frameworks, CRM and RevOps processes, demand architecture, and change management.
Lead: Operationalize the Transformation
Transformation requires more than a roadmap—it requires a steady hand at the helm. Our Fractional Leadership engagements provide high-level strategic direction and hands-on execution without the friction or long-term commitment of a full-time executive hire. We embed directly into your team to drive alignment, instill execution discipline, and ensure your growth strategy delivers measurable ROI.
Fractional GTM / CMO Leader
Ongoing leadership across marketing, sales, and revenue operations to drive pipeline, performance, and alignment.
Interim Transformation Leader
Dedicated leadership for critical transformation moments: scaling, restructuring, or post-M&A integration.
Output: ensure execution and measurable results in pipeline, conversion and revenue performance.
Who we serve
LiftPoint typically helps companies that:
Organizations navigating significant go-to-market transformation.
VC or PE-backed companies preparing the next stage of growth.
B2B SaaS and technology companies scaling complex sales.
Companies expanding internationally or entering new markets.
LiftPoint is particularly valuable when:
You need proven experience not only in strategy and operating models but in the change management to execute.
You need alignment across marketing, sales, and customer success.
You need revenue operations structure and measurement.
You need a Marketing organization redesign.
You are scaling global GTM teams.
We are not the right fit if…
You’re pre-revenue or still validating product–market fit without an early, repeatable sales motion.
You’re under ~$5M ARR and fully founder-led without dedicated GTM ownership or resources.
Your sales motion is simple with a singlebuyer, with low ACV where growth is primarily tactical optimization.
You’re looking for lead volume only without addressing conversion, expansion, and full-funnel performance. LiftPoint builds revenue engines, not just campaigns.
Your team isn’t ready for metrics, accountability, and cross-functional alignment.
For Companies Moving From Momentum to Scalable Growth
LiftPoint works with leadership teams navigating critical growth transitions as they become more complex.
About the Founder: Entrepreneurial DNA + Enterprise Discipline
Anita Gibbings founded LiftPoint to do the work she does best: stepping into complex growth situations and helping companies move forward with clarity, alignment, and execution.
She is a go-to-market leader with over 25 years of experience across North America and Europe, including 18 years in senior leadership roles at SAP. Her career spans corporate strategy, marketing, revenue operations, sales enablement, management consulting, and entrepreneurship; but what ties it all together is a consistent focus on pragmatically turning strategy into real, measurable growth.
A Different Way of Seeing the Problem
One of Anita’s core strengths is her ability to see challenges from multiple perspectives and understanding how decisions ripple across teams, functions, and outcomes. She brings the ability to quickly synthesize complexity, identify what actually matters, and create a path that teams can execute against.
The tougher the challenge, the more she leans in.
Leadership That Moves the Needle
Anita is known for combining clarity, courage, and collaboration.
She leads by:
Making the hard decisions required to move the business forward
Aligning teams around shared goals and measurable outcomes
Creating environments where people step up, take ownership, and grow
She cares deeply about performance but equally about people. Many of the teams she has led describe a shift not just in results, but in belief, accountability, and energy. She is known for the positive energy she brings to every engagement.
Proven in Transformation and Scale
Her experience includes:
Leading large-scale GTM transformation and operating model redesign
Aligning marketing, sales, and customer success into a unified revenue engine
Building revenue operations discipline and performance measurement
Driving pipeline growth, efficiency, and large-scale execution
Scaling global teams through periods of rapid change
Before SAP, Anita worked in management consulting across North America, Europe, and China, advising on go-to-market strategy and change management. She also spent the early part of her career as an entrepreneur which shaped her practical, roll-up-your-sleeves approach to building and scaling.
An Operator not just Advisory
Anita doesn’t just advise from the sidelines. Through LiftPoint, she works as a fractional GTM leader, stepping into companies to help diagnose issues, align teams, and lead the execution required to move growth forward. Her unique strength is working across the full revenue engine from to marketing, sales, and strategy and ensuring that problems are solved at the system level, not in isolation.
A Global Perspective
Anita’s career has taken her across Canada, the U.S., and Europe, with extended time in France, Spain, and Germany, and project work in China.
Don’t let an Inflection Point Become a Growth Stall
You’ve proven the model works—now it’s time to make it scale. Whether you are navigating a complex sales cycle or looking to unify your marketing and sales efforts, I provide the senior leadership and diagnostic clarity needed to drive measurable results. Let's find your point of lift.